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The most social
sporting event in history
The 2014 FIFA World Cup
kicked off on June 12th and already is showing signs it’ll be the
most-social sporting event ever globally. According to many studies,
this year’s World Cup will surpass the Super Bowl and Olympics in total
social mentions. The phrase “World Cup” alone generated 19 million
social mentions across 200 countries in the 12 months before the World
cup even began!
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TV advertising
and the World Cup
2014
– The year the most watched sporting competition in the world would
return to Brazil. The trepidation of whether the country would be ready
to host the event soon dissolved and turned into excited expectation.
People began to dream whether this was the year their country would
raise the FIFA World Cup aloft amidst the carnival atmosphere of
Brazil. ITV won the rights to show the opening ceremony, which was
awash with vivid colours and dancing, as well as the questionable
musical talents of Jennifer Lopez and Pitbull
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The World Cup and
search
The
whole world has caught football fever as the 2014 World Cup takes place
in Brazil. As you may expect, the internet has exploded with news,
speculation and videos of diving Dutchmen. Google has also joined in
with the fun with daily Doodles on it’s homepage, even celebrating
Father’s Day with a football themed Daddy and baby ‘O’s off to a match
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The Sun’s special
World Cup Pride edition
The Sun’s
special World Cup Pride edition fell onto the doorsteps of (almost) all
22 million UK households last week. The special 24 page edition was
distributed on June 12th and was created to mark the beginning of the
FIFA World Cup in Brazil. The tabloid's editor David Dinsmore described
the move as the "greatest print initiative of recent times". In his
interview with Media Week he also praised colleague David Robinson (The
Sun’s marketing director), who was said to be the brainchild of the
idea.
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