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Report reveals
child purchasing behaviours
The Monitor report by
Child Wise provides an invaluable insight in to the media and
purchasing behaviours of five to 16-year olds. The report separates the
lifestyles of children in the two core age brackets – ages five to 10
and 11 to 16, exploring aspects such as their attitudes towards
sporting activities and exactly what they spend their money on.
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RAB study: How
Radio Can Unlock Millions in Untapped Revenue for Advertisers
Mark Barber, planning
director at the RAB introduced the study, saying: “Over 20 years of RAB
research gives a clear indication of radio’s multiplier effect within
the media mix. But to date this claim had been based mainly on
intermediary measures; unsupported by definitive ROI evidence. That’s
why we commissioned this study”
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The Knowledge
Graph Loses Its Impartiality
Google has received
criticism for many of its deliberate money-grabbing tactics but, up
until now, the Knowledge Graph has been held up as an example of Google
at its best. A genuine attempt to provide users with the most accurate
information by using the latest algorithm updates. However, the fact
ads may soon begin appearing in this previously non-commercial spot is
making many doubt the value of the Knowledge Graph entirely.
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Social Insight –
Doctor Who 50th Anniversary
Fifty years ago on
Saturday the BBC aired a low-budget sci-fi drama aimed at families.
Although overshadowed by JFK’s assassination the day before, the
programme was viewed by 1.7 million people.
Titled “An Unearthly Child” it told the story of a time-traveller known
as “The Doctor”. The programme captured the hearts and minds of
children and adults alike, and with its ambition and humour became
entrenched in British culture evermore.
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