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newsletter issue 27  23 may 2013
A bit from the editor

As anyone who has been keeping an eye on Manchester’s Premiership sides will know, a lot can change in a month. While tried and tested strategies will often win titles, sometimes we’re simply forced to embrace change – and this is as true of media as it is football.

We’ve seen radio celebrate some great results recently, while TV has also flexed its muscle to retain elite status. The financial importance and influence of both, along with how each impact the way we shop and seek out information, proves still have what it takes to give all other platforms a good run for their money.

Of course, digital is perhaps the area subject to the most change, making it essential for agencies such as our own to stay on top of developments. In the last month we’ve been engaging with industry experts from across the world of search and looking at how technological advances can help us implement more effective print and outdoor campaigns – all of which you’ll read about below.

It’s been a big month. One which has also seen us pick up a bit of silverware ourselves, we hope this proves that – unlike our friends in the Premiership – we’ve got a team that is still at the top of its game.

The Month In (radio) Numbers 
90%
 of the population tune into radio each week
21.9
Average hours of radio listened to per week
34.3%
of all radio listening is via a digital platform
23m
adults have access to a DAB (digital radio) receiver

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MEC SAYS

MEC at the ION Search Conference

Search continues to be one of the fastest changing industries there is. Online marketing strategies need to be able to adapt and change, making conferences an essential part of how we grow. Not only do these events provide an ideal platform to learn from other search professi0nals, they also allow us to explore the latest innovations in search and how they might affect clients in the near future.

MEC recently attended the ION Search conference in Leeds, headed up by the search marketing agency Blue Claw. The venue was great and there were many leading industry speakers on hand to provide key insights into how they are adapting their search marketing strategies. 

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MEDIA & DIGITAL NEWS

The Global and GMG deal: Events to Date

Global Radio (owners of the Heart, Classic and Capital radio brands) now own what was GMG (Real Radio and Smooth radio brands), having had a rumoured £70m offer for the business cleared by the government in October 2012.

The GMG business was a strong fit for Global, as the GMG brands complement their stable in terms of both listener profile and geography. Global have a proven track record in investing in radio brands, having rebranded what was the Galaxy Network to Capital, and their regional FM licences to Heart (and grown listening as a result).

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Fair Play? How the Premier League’s TV windfall will be shared

As the end of another football season is upon us, the implications of promotion and relegation become all the more real for the clubs battling at either end of their respective divisions. However, with a stake of the Premier League’s new £5.5bn TV revenue up for grabs, the financial prizes and penalties have never been greater.

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Infographic: Making the most of out-of-home media

It’s always useful to have easy-to-digest insight and helpful tips on how advertisers can make the most of their digital interactive out-of-home campaigns. This infographic, produced by Kinetic in conjunction with JCDecaux and Clear Channel, does just that and covers topics like interaction preferences, consumer positivity to NFC, dwell times for interactive formats and key drivers that best deliver a call to action. 

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Buying audiences not platforms with The Guardian

With technology developing at a faster pace and media expanding onto more platforms, the audience of specific media titles continues to become increasingly diverse. This is even more relevant within the newspaper world with the readers of print publications being potentially very different to the person reading the same title on a tablet.

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MEC DOES

MEC Manchester is committed to delivering the very best work for our clients, while maintaining our reputation as one of the brightest and most innovative media agencies in the UK. We also do everything we can to put back into our local community whenever possible, using the passion and skills of our people to make a difference where it matters most.

This month we were delighted to be recognised for our commitment to all of the above, with two fantastic awards highlighting an amazing 12 months. For our work as a business, we were named Media Agency of the Year at the Prolific North Awards, while our charitable endeavors were also honoured at the 2013 Social Impact Awards.

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