Social Media - Account Director

Role Summary

The Social Media Account Director’s role is to lead the planning, integration and execution of social media across agency clients as part of their communications strategies. A core element of the role will be the clear articulation to clients and client leads as to how the social media strategy and planned activity will be of benefit to the media strategy, including the impact of campaign reach and delivery against marketing objectives.

The SMAD will inspire and motivate the senior team and wider agency, demonstrating high level skills, knowledge and abilities in social media strategy and tactical execution. The SMAD will have a clear point of view on the setting of commercial objectives and KPI against proposed activity and be able to demonstrate social media’s ROI against a variety of channel activity.

Key Objectives

• Help MEC to realise its ambition to be its client’s most trusted and valued business partner.
• Highly confident and articulate account lead and lynchpin with ultimate responsibility for social media delivery.
• Create social media strategies, implementation plans and campaign results to meet clients business objectives and KPIs to maximise ROI.
• Lead innovative digital content solutions and build fantastic working relationships with colleagues in other disciplines within the agency (especially content channels, particularly Paid Performance, Digital and Social) to ensure an integrated approach to marketing campaigns.
• Solid risk and financial management and commercially astute; developing new business opportunities, and existing account growth.

Key Responsibilities

• Regular contact with senior clients, demonstrating an enterprising and pro-active attitude to all client dealings.
• Lead by example and represent your client’s interests in MEC.
• Monitoring of and response to market updates and updates to risk log.
• Develop and maintain a strong relationship of trust and respect with the client team at the highest level.
• Be responsible for close and constructive working relationships within each client’s agency community and be an effective ambassador for MEC in all dealings.
• Have a deep understanding of the client’s business, brand, sector, competitors and audience.
• Responsible for ensuring that client KPI’s and objectives are met
• Ensure all client requests are met and surpassed in a timely, professional and efficient manner, with client expectation managed effectively
• Responsible for set up, preparation and delivery of regular client status meetings and review/planning sessions.
• Ensure that contact reports are completed following all meetings/key phone / conference calls.
• Management of team work-flows to deliver class-leading client service and process/ways of working.
• Use MEC tools and systems to drive effective, data led recommendations and acquisition planning.
• Commercially astute to identify new, organic growth opportunities on existing client business.
• Lead the client in their understanding of MEC’s progressive model of SEO and content marketing.
• Understand and proactively manage client short, medium and long term objectives and expectations.
• Exhibit MEC Behaviours and a positive attitude within the business at all times.
• Ensure all campaigns are delivered to MEC/GroupM/Auditor guidelines.
• Ensure the team are adhering to all financial processes; prepare accurate and timely forecasts, all billings are received in the correct format and at the correct time. Queries and debtor reports are checked on a monthly basis and any issues are resolved immediately. Time sheets are reconciled against Scope of Works. Minimise team errors and write offs. Alert Business Director should there be any exposure.
• Conduct client appraisals on an annual / quarterly basis in line with client service agreements.

Skills

• Commercially aware and proven track record of business development.
• Deep understanding of the digital content and SEO marketplace, relevant tools, techniques and risk management.
• Excellent verbal and written communication skills.
• Passion for outstanding client service.
• Negotiation and influencing skills.
• Strong presentation skills.
• Creative thinking.
• Workflow management, delegation and prioritisation.
• Positive, dynamic and motivational management skills.
• Sound financial awareness, including processes and budget control.
• Strategic thinking including analytical skills, evaluation of key trends and client results data.