Digital Engagement - Outreach Executive

Our outreach department is growing at a rapid rate and we are looking for a Digital Outreach Executive to work within our Activation team.

Roles and Responsibilities

• Working closely with in-house and external PR & Marketing teams to plan and execute digital outreach campaigns, resulting in quality coverage and links
• Selling in client campaigns to influential bloggers, journalists and key media across a range of sectors
• Following key trends, news events and editorial calendars to provide timely opportunities for client campaigns
• Building and maintaining long term relationships with key digital influencers
• Maintaining a database of contacts and keeping all information up to date
• Ensuring outreach practices are adopted across all client teams
• Ensuring campaigns with SEO KPIs contain robust linking mechanisms whilst adhering to Google and ASA guidelines
• Keeping a close eye on industry trends, reports and opportunities to share with the wider team
• Becoming a strong advocate for the department externally through active participation in thought leadership
• Active involvement in idea generation and content creation
• Gathering data and insights to be presented in client campaign reports
• Ensuring key learnings are built into new campaigns

Skills and Requirements

• 1-2 years experience working within PR and Digital Marketing, with proven results
• Strong passion for media and building relationships within the industry
• Meticulous, organised and pro-active
• Confidence in building relationships with key influencers including journalists and bloggers over phone calls, email and social media
• Already have a black book containing valuable contacts
• Thorough understanding of journalist/blogger routines and the best ways to approach them
• Knowledge of PR/Influencer tools such as Gorkana, Followerwonk, Buzzumo and Buzzstream
• Analytical and problem-solving skills
• Basic SEO knowledge is beneficial
• PR/Marketing/IT qualifications will be advantageous
• Competent use of Microsoft Office - PowerPoint, Word and Excel