23 August 2012

Evaluating the UK search marketing landscape infographic


David Towers


MEC have partnered up with Neo Mammalian Studios to produce an infographic showing insights into the UK search marketing landscape from GroupM UK research –
carried out with Nielsen.


This research is based on 28 million people in the UK, making a total 1.4 billion search queries during June 2011.

It is the first piece of UK research to reveal click through rate (CTR) by natural search position for both brand and non-brand search terms and how these CTRs change by vertical. This research also shows that paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks. Interestingly, females are slightly more prone to clicking on paid search results than males, and, as age increases, so does the likelihood of clicking on paid search results.

We are speaking at Ad:Tech in September and will be talking through some of the implications of this research at the SEO session we are running. There are so many juicy stats within this piece of research and a take out for marketing teams in most sectors:

Evaluating the UK Search Marketing Landscape

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<a href=”http://www.mecmanchester.co.uk/news/evaluating-the-uk-search-marketing-landscape-infographic/”><img src=”http://www.mecmanchester.co.uk/news/evaluating-the-uk-search-marketing-landscape.jpg” alt=”Evaluating the UK search marketing landscape infographic” title=”Evaluating the UK search marketing landscape infographic”  /></a>

What are your thoughts about this research?

Are you surprised by any of these insights? Please post any comments or questions you’d like to ask.

About the author

David Towers