A recent YouGov survey on attitudes to Christmas presents has proved what everyone has always known; girls are nicer than boys!

Regionality seems to play a part in people’s attitudes towards festive present giving, with some old stereotypes emerging in the data.  Scots lived up to their stereotype of being… well, a bit tight, with the highest preference for receiving over buying.  It also appears Londoners are the most likely to channel Ebenezer Scrooge at Christmas time, with 7% opting to not exchange gifts at all.

The ever increasing consumerisation of Christmas is also borne out, with 10% of 18-24 year olds wanting to be given gifts; a figure which steadily decreases as people age, with just 1% of the 60+ group sharing this opinion.

Taken as a whole, we seem to have a generous outlook to the festive period.  36% of all respondents claimed to prefer the warm, fuzzy feeling of giving presents than the excitement of opening our own – though this apparent altruism could equally be down to the expectation of more rubbish presents from our nearest and dearest.  More socks, anyone?

See the full YouGov article here: http://today.yougov.co.uk/life/gift-giving