Mobile Internet

The role played by the mobile internet in our daily lives has been highlighted by a new study published by the Office for National Statistics (ONS) this month.

According to the research, a massive 45% of Brits have turned to their smartphones in the last year when they want to get online – suggesting mobile phones continue to grow as an essential part of the way we access and consume information.

Recent data highlighted by Mintel also showed around half of teens don’t even manage to put down their smartphones when they go the lavatory, while an overwhelming 49% admit their mobiles often act as a distraction to real life conversations.

We can see from these studies that the people most attached to their mobile phones as an internet device are between the ages of 16 and 24, while TGI data shows almost a quarter 25 to 34-year-old admit they ‘couldn’t live without the internet on [their] mobile phone’.

MEC View: The most common claim for mobile web use seem to be that it is being used for internet banking and reading the news. However, TGI figures reveal only 3% of those aged 15 to 25 are checking financial updates – compared to the 35% using it for social networking.

All of this raises some very interesting questions. Are messaging services like BlackBerry Messenger replacing an afternoon coffee with friends? Or is keeping up with developments on Facebook simply more amusing than what’s really happening around us?

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