JCDecaux, the outdoor media owner, has been awarded a multimillion pound outdoor ad contract by East Coast Main Line, which includes York and Newcastle train stations, following a competitive tender.

The contract, which was previously held by CBS Outdoor, includes the sales for outdoor, ambient and experiential advertising at 12 rail stations across the UK and expand JCDecaux's digital footprint.

The installation of new digital sites will be subject to planning but JCDecaux hopes to install the Transvision and digital six-sheet formats at some of the key East Coast stations, such as York, Darlington and Newcastle.

http://www.mediaweek.co.uk/news/1064604/JCDecaux-wins-East-Coast-outdoor-ad-contract/

 MEC Opinion: This is good news for advertisers looking for new and innovative ad sites at locations, where investment has been needed, particularly on this key route from London to Scotland. We are seeing a lot of investment into the world of digital outdoor, it would be good to see other contractors invest in their offering outside of the capital.