Outdoor media owner JCDecaux has announced it will expand its offering following the acquisition of assets from Titan Outdoor that significantly increases its portfolio. It is thought that the move will have a real impact on the market as a whole.

The group revealed it will expand its digital six-sheet format, D6 - currently available in London termini stations - to its national rail estate. In addition, it also intends to boost its digital presence in shopping centres by the end of next year.

A spokesman for JCDecaux said 100 per cent of its rail digital six-sheets and 25 per cent of its mall six-sheets are currently in London, but by the end of next year around 40 per cent of all the firm’s digital six sheets will be outside of the capital.

The move follows the company’s acquisition of assets formerly belonging to Titan Outdoor, which included its mall and rail portfolio in January this year. Since then, JCDecaux appointed Titan’s former commercial director Steve Arnold to head up its digital team and manage the expanded estate.

With JCDecaux investing so heavily in digital outdoor, the channel will now reach more people on a daily basis than the quality and mid-market national press put together - and more than radio would over a two-week campaign.

MEC Opinion: It's great to see the digital landscape expanding, especially into the regions. For a long time now there has been strong criticism that outdoor innovation is, in the main, concentrated in the London area.

We believe that making these digital networks a truly national proposition will make the formats more attractive to both national and regional advertisers and in turn, will encourage new advertisers to the medium.