The DMA (Direct Marketing Association) has recently published its annual Door Drop facts and figures. The most interesting observation made by the DMA is that the market experienced growth for the first time since 2004. The Growth was slender at 1.8%, But the fact that the market grew is a positive for the Door Drop industry and it also comes as an indication that the medium continues to have an important role to play within an advertisers media plan.

Other observations made by the DMA include a decrease in the number of Door Drops per household between 2005 and 2010 at an average of 9.1 vs 5.8.

The DMA now values the Door Drop market at £260m or circa 8bn items.

MEC Opinion:

The market growth is good indicator that recovery from a tough economic climate has begun. As the retail sector has continued to battle hard in this arena, volumes have been significantly hit by budget cuts in the finance sector (a key Royal Mail investor historically). The increased figures suggest advertisers in sectors such as finance (and others) are now returning to the market and at this time, in light of the decreased number of door drops per household, they can expect to secure greater stand out on the consumer's door mats.